What is Marketing?
Gray Suit Marketing takes a broad view of marketing to be delivered through our program. More than a well designed ad or snappy slogan, marketing is the lifeblood of a business, providing leads, tools, and market intelligence to win crucial business.
Analysis
- Market, Internal, Competitive
Branding
- Positioning, 30 Second Pitch, Look and Feel
Pricing
- Make pricing competitive and profitable
- Pricing Model: Subscriptions, Commissions, Fee Based, Discounts
- Setting actual price points
Distribution & Partnerships
- Using existing distribution channels to accelerate revenue
- Arranging partnerships with complimentary companies
Product & Service Development
- Represent the voice of the customer in shaping products, services, and packaging
- Ensure competitive advantage
Promotions
- Moving distributors and consumers through the process of awareness, interest, desire, and sale
- Executing appropriate campaigns using a mix of media, online, direct mail & telesales, and free public relations
Refinement
- Continual evaluation and budgeted adjustment based on the highest return investment
Please contact Gray Suit Marketing today to work through what marketing means to your organization.
