Forbes Analysis: Build Loyalty Like Apple

We don’t usually like to review articles about Apple because the general consensus in our office is that it takes the brainpower of a 5 year old to say that Apple is a great company. This, however, does not take away from the fact that they are an iconic company that has pulled off one [...]

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Gray Suit Marketing Project Comes to Life at mHealth Conference

Congratulations to all involved in the announcement of Qualcomm Life and the 2net platform. Gray Suit Marketing is proud to participate in the naming and branding for 2net. The 2net Platform makes it easy for companies to connect wirelessly to their medical devices so that data can be made available across the continuum of care. [...]

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Marketing Workshop Video 7/7: HP Hewlett-Packard Case Study

This is the final video from the segment titled “Climbing Back Up the Pyramid” from the marketing seminar that took place May 15 at Mintz Levin entitled “Is Your Marketing a Cash Burn or Profit Center?”   In this video, Gray Suit Marketing president, David Warren, describes a case study with Hewlett Packard that gave [...]

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Marketing Workshop Video 6/7: Native Hunt Case Studies

Gray Suit Marketing president, David Warren, describes a case study with Native Hunt that helped to move marketing within their organization from Cash Burn to Profit Center. This clip is 6 of 7 in “Climbing Back Up the Pyramid” from the marketing seminar that took place May 15 at Mintz Levin entitled “Is Your Marketing [...]

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Announcing Fortune500 Intrapreneurs Group

We are proud to announce our new Fortune 500 Intrapreneurs group on LinkedIn. The group is intended for entreprenuerial executives within Fortune 500 organizations.  These “intraprenuers” are a dynamic group and form the core of our client base. Intrapreneurs are the adventurers within large organizations who see the world as progressive and incomplete. They dive [...]

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Marketing Workshop Video 5/7: 50 Seconds on Marketing Processes

Gray Suit Marketing president, David Warren, introduces some of the processes involved in launching something new out of a position of strength or moving marketing in an organization from Cash Burn to Profit Center. This clip is adapted from the marketing seminar that took place May 15 at Mintz Levin entitled Is Your Marketing a [...]

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Business Haiku: McKinsey’s “Using your sales force to jumpstart growth”

The following is our weekly Business Haiku adapted from McKiney’s article on “Using your sales force to jumpstart growth” followed by our brief synopsis and commentary. A sales force for growth Represents drive and foresight with market knowledge   One of the most significant qualities a thriving business can uphold is a keen ability to [...]

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Marketing Workshop Video 4/7: Tire World Case Study

A segment from the Marketing Workshop at Mintz Levin on 5/25/11: IS YOUR MARKETING A CASH BURN OR A PROFIT CENTER?   This video is a part of the section on Climbing Back up the Pyramid and it features Gray Suit Marketing partner, Dean Isaacs, providing another example of how experience converts to results.

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Marketing Workshop Video 3/7: Colorado East Bank and Trust Case Study

A segment from the Marketing Workshop at Mintz Levin on 5/25/11. Is Your Marketing a Cash Burn or a Profit Center? This video is a piece of the section on Climbing Back Up the Pyramid, and it features Gray Suit Marketing partner, Dean Isaacs, providing an example of how experience converts to results in the [...]

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Marketing Workshop Video 2/7: Survival Checklist

This is another video segment from the Marketing Workshop at Mintz Levin on 5/25/11: Is Your Marketing a Cash Burn or a Profit Center? This segment features Gray Suit Marketing president, David Warren, providing a simple explanation of what is necessary to accomplish before proceeding in business after a disaster.   This is the second [...]

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