Archive | June, 2011



Business Haiku: McKinsey’s “Using your sales force to jumpstart growth”

The following is our weekly Business Haiku adapted from McKiney’s article on “Using your sales force to jumpstart growth” followed by our brief synopsis and commentary. A sales force for growth Represents drive and foresight with market knowledge   One of the most significant qualities a thriving business can uphold is a keen ability to [...]

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Marketing Workshop Video 4/7: Tire World Case Study

A segment from the Marketing Workshop at Mintz Levin on 5/25/11: IS YOUR MARKETING A CASH BURN OR A PROFIT CENTER?   This video is a part of the section on Climbing Back up the Pyramid and it features Gray Suit Marketing partner, Dean Isaacs, providing another example of how experience converts to results.

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Marketing Workshop Video 3/7: Colorado East Bank and Trust Case Study

A segment from the Marketing Workshop at Mintz Levin on 5/25/11. Is Your Marketing a Cash Burn or a Profit Center? This video is a piece of the section on Climbing Back Up the Pyramid, and it features Gray Suit Marketing partner, Dean Isaacs, providing an example of how experience converts to results in the [...]

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Marketing Workshop Video 2/7: Survival Checklist

This is another video segment from the Marketing Workshop at Mintz Levin on 5/25/11: Is Your Marketing a Cash Burn or a Profit Center? This segment features Gray Suit Marketing president, David Warren, providing a simple explanation of what is necessary to accomplish before proceeding in business after a disaster.   This is the second [...]

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Marketing Workshop Video 1/7: Where are we now?

This video is a segment from the Marketing Workshop at Mintz Levin on 5/25/11: Is your marketing a cash burn or a profit center? This segment features Gray Suit Marketing President, David Warren, providing a brief explanation of where we are today in business and what is necessary before proceeding with a marketing conversation.   [...]

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Social Media Marketing Questions Answered

In this video, Gray Suit Marketing Partner, John Driver, breaks down the validity of marketing via social networks.   Continue to check back for more video presentations and feel free to share your thoughts.

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Business Haiku: McKinsey’s “Preparing your organization for growth”

Gray Suit Marketing is driven by efficiency. The following is a conversion of McKinsey’s article on “Preparing your organization for growth” into a short, simple haiku followed by a brief synopsis and commentary. Growth preparation Starts with detecting weakness And applies a plan Who’d-a-thought the word ‘growth,’ in business, could present a cause for concern? [...]

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45 Seconds on Why to do Competitive Analysis

Here you will find the most honest 45 seconds on the essence of why Competitive Analysis is necessary. We are very excited to provide a collection of the clearest, no nonsense marketing commentaries through our current video series. So continue to check back for updates and feel free to share your thoughts.

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