This video is a segment from the Marketing Workshop at Mintz Levin on 5/25/11: Is your marketing a cash burn or a profit center? This segment features Gray Suit Marketing President, David Warren, providing a brief explanation of where we are today in business and what is necessary before proceeding with a marketing conversation.   [...]

In this video, Gray Suit Marketing Partner, John Driver, breaks down the validity of marketing via social networks.   Continue to check back for more video presentations and feel free to share your thoughts.

Gray Suit Marketing is driven by efficiency. The following is a conversion of McKinsey’s article on “Preparing your organization for growth” into a short, simple haiku followed by a brief synopsis and commentary. Growth preparation Starts with detecting weakness And applies a plan Who’d-a-thought the word ‘growth,’ in business, could present a cause for concern? [...]

Here you will find the most honest 45 seconds on the essence of why Competitive Analysis is necessary. We are very excited to provide a collection of the clearest, no nonsense marketing commentaries through our current video series. So continue to check back for updates and feel free to share your thoughts.

Please save the date for our May 25th seminar at Mintz Levin: “Is Your Marketing a Cash Burn or a Profit Center?” We are proud of our association with Mintz Levin and look forward to serving our clients together. Hard work and a good reputation are no longer enough to ensure business success in today’s economic [...]

We love getting letters like this! We are happy to be working with the YMCA were just presented with a letter of recommendation from their Executive Director. Click above to see the letter or view the text below.     May 1, 2011 Dear fellow Executive Director, Greetings from the La Jolla YMCA! I am [...]

Why does creativity in the work place matter? By creating new ideas, your company can drive additional revenue and lock it down so competitors can’t tap into the same market. Apple and Google are prime examples. McKinsey’s “Sparking Creativity in Teams: An Executive’s Guide”, addresses how to spark new ideas in non-traditional ways. Gray Suit [...]

Gray Suit Marketing has been blessed with terrific young staff that have traits outside of traditional credentials. If a young person’s background includes the armed forces, restaurant industry, team sports, or has ever had top ramen and cornbread mix as a steady part of their diet, chances are we’ll work well together.  In Scott Adam’s [...]

New statistics were released featuring San Diego startups from Connect, the nonprofit group for technology and entrepreneurship. Xconomy reported these statistics and provided an interesting and overly positive spin. We have tried to discern between true indicators and false indicators, which paint a very different picture. Listed below are the statistics that Xconomy highlighted followed [...]

ba·nal/ˈbānl/ Adjective: So lacking in originality as to be obvious and boring While Bain & Co’s insights are generally spot-on, their generality in recent articles has become excruciatingly tedious. They seem to have built so many PowerPoints that they’ve forgotten what actually matters to business executives. Their article entitled “Getting Ahead of the Game-Changing Trends” is [...]