Why does creativity in the work place matter? By creating new ideas, your company can drive additional revenue and lock it down so competitors can’t tap into the same market. Apple and Google are prime examples. McKinsey’s “Sparking Creativity in Teams: An Executive’s Guide”, addresses how to spark new ideas in non-traditional ways. Gray Suit [...]

ba·nal/ˈbānl/ Adjective: So lacking in originality as to be obvious and boring While Bain & Co’s insights are generally spot-on, their generality in recent articles has become excruciatingly tedious. They seem to have built so many PowerPoints that they’ve forgotten what actually matters to business executives. Their article entitled “Getting Ahead of the Game-Changing Trends” is [...]

In February, we asked for your help in our blog post titled REQUESTING HELP: Advice for Business Students. Gray Suit Marketing’s founding partner David Warren spoke to undergraduates at the University of San Diego on February 22nd, providing them with a “Top Ten Pieces of Unsolicited Advice for Business Students”. The event was a huge [...]

Atlas Shrugged was voted second most influential book among CEOs in the 20th century, right behind the Bible. If you like the book, chances are we’d work well together. The movie adaptation of the book is set for release on April 15th. Bring Atlas Shrugged: Part 1 to a theater near you by voting on [...]

Doling out the workload: How integrating automation for knowledge workers can increase productivity Your employees work a typical 40-60 hour workweek and they’re the ones that make the company tick. They knowledgeably take the ideas and make them reality. You want them to pound out the grunt-work quickly to translate work into revenue. There are [...]